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内容简介

Rob 有一辆让人眼红的跑车。他在社交网站上找各种机会大肆炫耀这辆车，而他炫耀的手法可被菲菲称为 “humblebrag”。这个由 “humble 谦虚” 和 “brag 夸耀” 组成的合成词 “humblebrag” 能描述现代生活中，尤其是在社交网站上常见的炫耀方式。

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（关于台词的备注: 请注意这不是广播节目的逐字稿件。本文稿可能没有体现录制、编辑过程中对节目做出的改变。）

Rob
Morning Feifei, nice bike.

Feifei
Thanks Rob, you know I always cycle to work. And what a beautiful sports car!

Rob
Oh this old thing? Hey, Feifei, mind if we take a selfie?

Feifei
What, me in my sweaty cycling gear and you leaning on your fancy…?

Rob
Smile! Right, let me just post this…“I really respect my super healthy colleague Feifei cycling to work every day. It saves money and is good for the environment! Much better than lazy little me driving this old car.”

Feifei
Hang on, let me see. You know, Rob, I’m not sure how I feel about this post. I mean, it’s a bit of a humblebrag.

Rob
A humblebrag?

Feifei
Sorry – I’ll just say it straight. You make it look like you’re praising my cycling, but in fact you’re just drawing attention to your expensive car.

Rob
Hmm.

Feifei
Rob 表面看上去是在夸我骑车出行的方式既健康又环保，但实际上是在吸引人们关注他的跑车。Rob 表面上看似 “谦逊 humble”，但其实是在 “夸耀 brag” 自己的车。这就叫做 “humblebrag 谦虚自夸”。

Rob
OK, I get it. You’re right. I suppose that is what I was doing.

Feifei
You’re not the only one. It’s everywhere on social media and in the workplace these days. 咱们来听些例句，看例句中的人们是怎么 “humblebrag”。

Examples
I never thought I was very good at exams so it’s a bit confusing that I got top of the class in all subjects again this year.

I somehow made it to the singing competition final this year. Think the judges need their ears testing!

Feifei
还有一些人把 “谦虚的吹嘘 humblebragging” 隐藏在牢骚、抱怨中。像这样：

Examples
I’m exhausted because I’ve just received two promotions in three months. I need a holiday!

Help! I can’t believe the cakes in first class aren’t sugar-free. I’ll be gaining so much weight.

Feifei
这里是 BBC 英语教学的《地道英语》节目。这集节目中给大家介绍流行词 “humblebrag” 的含义。

Rob
Mm, some pretty impressive humblebrags there! But what exactly is the problem with it?

Feifei
Well researchers in Harvard and University of North Carolina have found that if you humblebrag, people like you less. They say you’re better off just bragging.

Rob
Just plain bragging?

Feifei
Apparently so. Humblebragging makes you look less sincere.

Rob
That makes sense. Best to say what I think. OK, let me change the caption…“I’m not going to lie, I absolutely love my new sports car. Feifei’s bike isn’t bad either.”

Feifei
That will do! Let me just comment…“Get some exercise!”

Rob
Ha, very funny. Bye! 

Feifei
Bye!